SPOBIS Gaming & Media
24 August 2020


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What is the SPOBIS Gaming & Media?

The digital transformation offers the sports business industry and its business models huge opportunities for growth – in reach, relevance and sales! One field experiencing particularly strong growth is esports.

New business is emerging at the interface, be it when Bundesliga clubs set up their own esports teams, esports clans vie for new sponsors, or esports leagues commission classic marketers. Specifically, growth means new income, new jobs and mutual learning for all involved.

With the SPOBIS Gaming & Media, SPONSORS hosts what is now the leading conference at the interface between sport (business) and esports for the fourth time. At the start of gamescom week in Cologne, more than 700 people meet to discuss new trends and network.



    The SPOBIS 2018 has now ended!

    Two days of compelling discussions on the sports business industry and the future of sport.

    Review the media reports about the event here.

    The SPOBIS 2019 will take place on 30–31 January 2019!

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    La Liga boss explains digital strategy

    Javier Tebas, President of La Liga, will share details of the league’s digital strategy in his talk entitled "Through digitalisation to the top: How La Liga plans to become the leading digital league in world football."

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    Decision-makers from top clubs in discussion

    Leading figures from German club football will set the pace at the SPOBIS 2017 – among them, Karl-Heinz Rummenigge (Chairman, FC Bayern Munich) and Hans-Joachim Watzke (Chairman, Borussia Dortmund), who will discuss the future of European football and the role of German clubs. Other renowned club decision-makers will also take to the stage to reflect on a whole range of issues: 1. FC Kaiserslautern, 1. FC Köln, Borussia Dortmund, RB Leipzig, FC Bayern München, FC Chelsea, FC Ingolstadt 04, FC Schalke 04, FC St. Pauli, Fortuna Düsseldorf, Hannover 96, Hertha BSC and SV Werder Bremen.

    Get the Programme! Buy your ticket!

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    The sports tech country of Israel: these start-ups will attend the SPOBIS!

    A growing number of Israeli companies are influencing the international world of sport with their technical innovations. Together with our partners of the Israel Export Institute and the Israeli Ministry of Economy and Industry, we will welcome eight up-and-coming companies to the SPOBIS and bring them together with potential investors and customers.

    The Israeli companies due to attend the SPOBIS are: Applicaster, Konnecto, LiveU, Motionize, Track160, Texel, Wibbitz, WSC Sports

    See here for more information on the start-ups.

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    Under Armour strives to enter the European market

    Under Armour is presently perhaps one of the most exciting and aggressive challengers on the international supplier market. The Baltimore-based sports outfitter has plans to even overtake rivals adidas and Nike. We want to hear from Chris Bate (VP Europe) how the company intends to achieve this and what this would mean for the European and especially the German markets.


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    SPOBIS speaker preview

    We are now entering the decisive phase of event conception. The programme is beginning to take shape – and also becoming increasingly international! Among others, we look forward to welcoming Jeremy M. Jacobs, Philippe Blatter and Javier Tebas to the event.

    Stay tuned – the details of further speakers will be released shortly!

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    Motorsport special with B&M Marketing

    And we’re off on the next round! Together with our Special Partner B&M Marketing, a long-term marketer of leading motorsport media such as AUTO BILD MOTORSPORT and Motorsport-Total.com, we will once again bring high-profile speakers from the motorsport industry to the stage.

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    New DFL partners explain their strategy

    Awarding of the Bundesliga rights for the 2017/18 season through to the 2020/21 season was the sports media talking point of the year. At the SPOBIS, the new DFL partners Eurosport and RTL Nitro will discuss their strategies for utilising the DFL rights. Sport1 will explain how it intends to compensate for loss of the broadcasting rights.

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    VdS plenary session: CEOs of Germany’s 41 largest sports venues to attend

    The Association of German Stadium Operators (VdS) that brings together the decision-makers from Germany’s largest stadiums and arenas will hold its plenary session at the SPOBIS for the first time.

    A number of venue managers will also be involved in a separate themed block during the SUMMIT by and in cooperation with our new “Special Partner”.

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    Top NFL and NBA representatives in Düsseldorf

    When it comes to the digitalisation, internationalisation and commercialisation of sports, the US sports industry is leading the way. Particularly the NFL and NBA are the measures of all things. In Düsseldorf, NFL development expert Akash Jain and NBA VP EMEA Benjamin Morel will share strategies and insights from their league business.

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    Sports tech nation of Israel at the SPOBIS

    The new orientation of SPOBIS to become a sports business festival fits perfectly with our cooperation with the Israel Export Institute. These days, the Israeli sports tech market is one of the most exciting and well-funded in the world.

    In order to meet the people behind these and to take a look at the latest ideas, we have invited selected Israeli start-ups to the SPOBIS with the aim of bringing them together with interested investors and customers. (We’ll be announcing which start-ups will be attending very soon!)

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    DAZN CCO John Gleasure takes stock

    It must be the biggest new product in the German sports media scene for years: this summer, the Perform Group launched DAZN, which has been heralded as the “Netflix of sport”. For €9.99 a month, sports fans are able to watch the English Premier League as well as the US NBA and NFL sports leagues. The broadcaster also holds the rights for Bundesliga highlights. At the SPOBIS, DAZN CCO John Gleasure (who is also one of Perform’s founders) will explain the project and take stock – during DAZN’s first ever appearance on stage in Germany.

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    Sporttotal once again an official Presenting-Partner

    We are very proud and thankful: Sporttotal (formerly Wige Media) is to be a Presenting-Partner for the fourth year running! During this time, Sporttotal has practically reinvented itself and at the same time fundamentally changed the media future of popular sport.

    At the SPOBIS, Sporttotal will not only host a fascinating masterclass, but also work with us to bring leading businesses and speakers from China to the stage.


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    Nico Rosberg at the SPOBIS 2017

    The current Formula 1 Worldchampion Nico Rosbergwill be on stage at the SPOBIS 2017. After his success of the first championship title and the following retirement from the formula 1 Rosberg went on vacation. Rosberg will attend the SPOBIS on 30 january to speak about his achievements and his plans for the future.

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    Keep Fighting Award launched by the Schumacher family at the SPOBIS

    The Keep Fighting Award is the first action of the Keep Fighting initiative, which was launched by the Schumacher family for charitable purposes and was presented for the first time at the SPOBIS 2017.

    Vanessa Low, the Rio Paralympics Gold medal winner, was presented with the Keep Fighting Award by Mr. Jean Todt, President of the Federation Internationale de l'Automobile (FIA) and a long-time friend of the Schumacher family. The laudation was delivered by reigning Formula 1 World Champion Nico Rosberg, who from 2010 to 2012 was Schumacher's team-mate, with the Mercedes AMG Petronas F1 team.

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    “From conference to sports business festival”

    The SPOBIS, Europe’s largest sports business meet, is to evolve from a conference to a sports business festival. From 2018, countless new features and innovations will be offered within the three event components of a SUMMIT, EXPO and SIDE EVENTS.

    Managing directors Marco Klewenhagen and Philipp Klotz explain the organiser’s vision in an interview.


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    Harvard case study: a discussion on strategy with Sky boss Carsten Schmidt

    The national media rights tender for the German Football League (DFL) from the 2017/18 season left pay TV market leader Sky facing an absolutely critical decision. One thing was for certain: the prices for the live national Bundesliga rights would increase. At the same time, the challenge for Sky to refinance these rights costs is also growing. So how exactly does a pay TV broadcaster coordinate its rights and negotiation strategy?

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    DraftKings wishes to conquer German market

    Fantasy sport manager games are a billion dollar business in the USA. Since 2012, DraftKings has been one of the two market leaders in this sector. In 2015, the start-up company’s 35-year-old CEO and founder, Jason Robins, was listed among the top ten most influential young entrepreneurs in the USA. He now also wants to conquer the German market.

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    All News and Streams from SPOBIS live!

    You can see all news and streams from #SPOBIS18 live on our Social Wall and Live-Streams.

    Here you can find our Social Wall.

    Here you can find our Live Streams.

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Visitor Information


Congress-Centrum Nord Koelnmesse Deutz

Deutz-Mülheimer-Straße 111
50679 Cologne



The Congress Centre North Koelnmesse is located near the river Rhine in the center of Cologne and has an ideal transport infrastructure. The convention center is not far from the Cologne/Bonn Airport and is easy to reach via public transport or by car.

How to get there
Get directions here


The parking space P21 is available for your use.


Press Accreditation

Please complete the press form. By completing the form you accept the accreditation conditions listed in the form. We will get back to you after we’ve checked your request. Please bear in mind that we get a lot of press accreditation requests and we only have a limited amount of accreditations to give away.

For other press inquiries, please contact presse@sponsors.de.



SPONSORs is the leading German-language provider of information in the sports business industry.

Since its founding back in 1996, SPONSORs has offered all market participants comprehensive information and platforms to enable them to interact as well as to further their expertise. The company portfolio ranges from media coverage (online and print) to conferences and corporate events through to further training for the managers of the future.


Our partner – the gamescom

The gamescom serves as the central platform for the European computer and video game industry. It is the world’s largest trade fair for interactive entertainment and the most important meeting place in Europe for decision-makers from the gaming industry.

It is far more than just a video trade fair, though, but rather a 360-degree event on the future of digital entertainment. Industry, retail and media come together at the gamescom to create the optimal conditions for establishing and maintaining business relations. More than 500,000 visitors come to Cologne during the gamescom week, which comprises the gamescom, gamescom city festival and countless other related events – including 30,000 trade visitors.