Data protection policy

SPONSORs Verlags GmbH (hereinafter “SPONSORs”) takes the protection of your data extremely seriously. In this privacy policy, we would like to provide you with transparent information on the storage and use of your data. The current version of this data protection declaration already takes the requirements of the new European General Data Protection Regulation (GDPR) into account.


1. Scope

This privacy policy applies for our website, including all services and subpages.


2. Responsible party and data protection officer

The person responsible for processing your personal data in the sense of Art. 4 No. 7 GDPR on this website is:

SPONSORs Verlags GmbH,

Theodorstraße 42–90 (Building 11), 22761 Hamburg, Germany

Tel: +49 (0)40/413 30 08-0; Fax: +49 (0)40/413 30 08-49



The data protection officer at SPONSORs Verlags GmbH is:


Steffen Dombert

Tel: 040 4133008 45



If you have any questions or complaints or wish to exercise rights relating to the European General Data Protection Regulation, the German Federal Data Protection Act and/or this privacy policy, please contact our data protection officer via one of the above channels.


For more information, please email


3. Data processing when visiting our webpage

Every time you visit one of our webpages, the required access data is stored in a log file on the SPONSORs server. This data is not personal data. In particular, IP addresses are anonymised. Storage of the log files enables SPONSORs to better analyse malfunctions in server accessibility and to prove illegal usage. SPONSORS also wishes to provide you with personalised content. The articles you click on and the areas of interest stored in your profile are evaluated for this purpose. SPONSORs uses a Drupal hook for logging, which is retrieved before the page is rendered.

The legal basis for this data processing is Art. 6 No. 1(f) GDPR. Our legitimate interest lies in our endeavour to provide you with secure, convenient and trouble-free use of our webpages. Under no circumstances will we use the data collected to draw conclusions about your person.


4. Purpose and legal basis of data processing within the (paying) services of SPONSORs

4.1 Type of personal data

If you take advantage of SPONSORs services offered on our webpages, various personal data will also be processed. This includes your username and email address as well as all of the data you provide during registration. Together with your username, this data constitutes your master data record. Mandatory fields during registration are marked with an asterisk. In addition to your name, address and contact details, this includes your bank details if you opt to use one of our paying services. Your master data record may be supplemented by additional data that is required for certain (additional) bookings, such as access modules or tickets.

We also use cookies on our webpages – see Point 11 for full details.


4.2 Purpose and legal basis of data processing

All personal data that you provide us with via our webpages will be processed by SPONSORs in accordance with the applicable data protection regulations for the purpose of proper processing and implementation of your subscription or booking(s) and the associated rights and obligations. Services that you can book on our webpages include:

  • SPONSORs subscription
  • SPONSORs “Access”
  • SPONSORs Connect
  • Job portal

Within the framework of your participation in certain events, such as the SPOBIS Gaming & Media - Online Days, among others, your consideration (possibly in addition) consists of your consent to the processing of your data for the sending of e-mail advertising by our partners.

The legal basis for data processing is the respective contract in accordance with Art. 6 No. 1(b) GDPR.

We also use your email address to inform you of the offers and products from our publishing services. The legal basis for this is your consent (Art. 6 No. 1(a) GDPR) and our legitimate interests (Art. 6 No. 1(f) GDPR). The legitimate interests are primarily the advertising interests of SPONSORs as well as good customer retention and support.

4.3 Obligation to make your data available

All of the fields in your registration or booking marked with an asterisk are so-called mandatory fields. We need this data to meet the respective obligations in connection with your contract. If we do not receive this information, we might not be able to process your registration or booking.


5. Newsletter

SPONSORs offers you the option of registering for our newsletter. We require various data for this which we will ask your consent for prior to processing. The purpose of processing is to send you the newsletter. Your email address and IP address with the respective time of your request and confirmation will be stored in order to be able to prove in case of doubt that you requested the newsletter. The legal basis for processing is Art. 6 No. 1(a) GDPR.


6. Advertising for existing customers

As a customer of our online services, we wish to inform you via email of similar SPONSORs offers. The legal basis for this is our legitimate interest in direct advertising pursuant to Art. 6 No. 1(f) GDPR. If you do not want this, you are able to object to this at any time. Please email, write to SPONSORs Verlags GmbH, Theodorstraße 42–90 (Building 11), 22761 Hamburg, Germany or send a fax to +49 (0)40/41 33 00 8-49. You will only be charged the transmission costs according to the basic rates.


7. Transfer to third parties

If you use our job portal, the personal data relevant to your application will be passed on to the company to which you wish to apply. The purpose is the orderly processing of your application. We will ask for your consent to this data transfer prior to transmission. The basis for this claim is Art. 6 No. 1(a) GDPR.

Within the framework of your participation in certain events, such as the SPOBIS Gaming & Media - Online Days, your personal data will be passed on to the partners in whose programs you participate or whose services you book so that you can be informed by e-mail about current products and services as well as current developments, even after the event. The legal basis for data processing is Art. 6 No. 1(b) GDPR.. E-mails are sent in accordance with the data protection declaration of the respective partner.

If we commission external service providers to process data on our behalf, we will also ensure that they are selected and monitored in compliance with the statutory regulations. They are also obliged to comply with the statutory data protection regulations. Your data shall not be passed on otherwise, unless you have given your express consent for this. This consent can be withdrawn at any time without stating a reason to SPONSORs (via the above address).

We may be required by law to disclose your information to third parties. We shall only comply with such requests if legally obliged to do so and following careful review of whether such an obligation actually exists.


8. Automated decision-making and profiling

Your personal data will not be used on our webpages for automated decision-making or profiling.


9. Storage period

We will only store your data for as long as you are registered with a user profile. If data is processed for an order, registration or booking, your data will be stored in accordance with the statutory storage and retention obligations and subsequently deleted. In order to address existing customers, your data will at most be stored until you object to its use. If you gave your consent for certain data processing, we will delete the data as soon as you withdraw your consent.


10. Your rights as data subject

As the data subject about whom personal data is collected, you have various statutory rights:

Right to information:

Pursuant to Art. 15 GDPR, you have the right to request information about your personal data that we process. In particular, you may request information about the purposes of processing, the categories of personal data, the categories of recipients to whom your personal data has been or will be disclosed, the envisaged storage period, the existence of the right to rectification, deletion, restriction of or objection to processing, the right to lodge a complaint, the origin of your personal data if this was not collected by us, and the existence of automated decision-making including profiling and, where applicable, meaningful information about the details.

Right to rectification:

Pursuant to Art. 16 GDPR, you may request the rectification of inaccurate or the completion of incomplete personal data stored by us without undue delay.

Right to deletion:

Pursuant to Art. 17 GDPR, you have the right to request the deletion of your personal data stored with us, unless processing is necessary to fulfil a legal obligation, to exercise the right to freedom of expression and information, for reasons of public interest or to establish, exercise or defend legal claims.

Right to restriction of processing:

Pursuant to Art. 18 GDPR, you can demand the restriction of the processing of your personal data if you contest the accuracy of the data, if processing is unlawful but you oppose the deletion of data, if we no longer need the data but you need it to establish, exercise or defend legal claims, or if you have filed an objection to the processing pursuant to Art. 21 GDPR.

Right to data portability:

Pursuant to Art. 20 GDPR, you may also receive the personal data you have provided us with in a structured, commonly used and machine-readable format or request its transfer to another responsible person.

Right of withdrawal:

According to Art. 7 No. 3 GDPR, you can withdraw your consent at any time. As a result, we will no longer be allowed to continue processing the data upon which this consent was based in the future.

Right to lodge a complaint with a supervisory authority:

Pursuant to Art. 77 GDPR, you have the right to lodge a complaint with a supervisory authority. As a rule, you can contact the supervisory authority in your habitual residence, place of work or our company headquarters in Hamburg.


11. Use of cookies and social plugins

Cookies are used during your visit to our website. Cookies are small text files that are stored in a designated file directory on your end device. This file serves to identify the internet browser used by your end device during the session, also beyond the boundaries of the website, in order to enable convenient interaction with SPONSORs. Among others, cookies serve as an authentication feature.

SPONSORs continuously strives to improve the user-friendliness of its platforms. We also use cookies for this purpose to identify visitor preferences and optimise the website accordingly. The use of cookies is today standard practice. However, if you do not want such usage, you can adjust the settings in your internet browser accordingly. Please note that if cookies are not permitted, services cannot be offered in full.

When you end your session by closing the browser, the cookie remains stored on your computer.

When you visit our webpages via a mobile device, an equivalent of the above-mentioned cookies can be used (so-called tokens).


11.1 Google technologies

Various technologies by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”) are used on our website. For more information on Google’s terms of service and privacy policy, please visit


11.1.1 Google Analytics

The platform uses Google Analytics, a web analysis service offered by Google. Google Analytics uses so-called “cookies”, which are text files that are stored on your computer and enable an analysis of your website usage. The information generated by the cookie about your use of our website is generally transmitted to a Google server in the USA and stored there. If IP anonymization is activated on this website, Google will first truncate your IP address within EU Member States or other parties to the agreement on the European Economic Area. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and truncated there. Google will use this information on behalf of the website operator to evaluate your website usage, compile reports on website activity, and provide the website operator with further services relating to website activity and internet usage. The IP address transmitted by your browser within the scope of Google Analytics will not be associated with other data held by Google. You may prevent the storage of cookies by selecting the appropriate settings in your browser, however please note that doing so may mean that you are unable to make full use of all features of this website. You may also prevent the data generated by the cookie and related to your use of the website (incl. your IP address) from being conveyed to and processed by Google by downloading and installing the browser plugin available at


11.1.2 Google Conversion Tracking

Our website uses Google Conversion Tracking, a Google analysis service offered as part of Google AdWords by Upsolut. Google Adwords places a cookie on your computer (“conversion cookie”) if you click on an ad delivered by Google on our website. These cookies expire after 30 days and do not serve personal identification. If you visit certain pages of our website and the cookie has not yet expired, we and Google will be able to recognise that you clicked on the ad and were redirected to our page. Every AdWords customer receives a different cookie. Cookies therefore cannot be tracked across websites of AdWords customers. The information obtained using the conversion cookie is used to generate conversion statistics for AdWords customers who have opted for conversion tracking. AdWords customers see the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they will not receive any information that can personally identify users. If you do not want to participate in the tracking, you can take the necessary steps to block cookies – by adjusting your browser settings to deactivate the automatic storage of cookies, for example. You can also deactivate cookies for conversion tracking by setting your browser to block cookies from the “” domain.


11.1.3 Google remarketing

Our website uses Google’s remarketing technology. This technology allows users, who have already visited the website and shown an interest in offers, to be addressed again with targeted advertising for Upsolut offers on the pages of the Google Partner Network. Cookies are used to display the advertising. These cookies can be used to analyse user behaviour during the visit to the websites and subsequently used to generate targeted product recommendations and interest-based advertising. If you do not wish to receive any interest-based advertising, you can disable the use of cookies by Google for this purposes by visiting the DoubleClick cookie opt-out page ( Alternatively, you can deactivate the use of cookies by third parties by visiting the opt-out page of the Network Advertising Initiative (

11.2 Use of Facebook plugins

Our website uses plugins of the social network, which is operated by Facebook Inc, 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”). When you visit a website that contains such a plugin, a connection is established to the Facebook servers, which instruct your browser to display the plugin on the website. Among others, the details of which page of our website you have visited are transmitted to the Facebook server. If you are logged into Facebook, Facebook assigns this information to your personal Facebook user account. When using the plugin functions (e.g. clicking the “Like” button, posting a comment), this information is also assigned to your Facebook account. You can only prevent this by logging out of Facebook before using the plugin. For more information on Facebook’s collection and use of the data, your rights and possibilities to protect your privacy, please see Facebook’s data policy.


11.3 Integration of additional social plugins

Our website includes social plugins (“plugins”) from selected platforms (e.g. YouTube videos, Twitter, Vimeo, Pinterest, Instagram). These plugins are usually identified by the logo of the platform operator and/or a written addition such as “Like”, “Recommend” or “Tweet”.

The plugins integrated into the pages usually transfer data to the platform operators as soon as the website is loaded – so entirely without your involvement. In addition to the URL of the page visited, an ID can be transmitted, which can be directly linked to a person – at least for users registered on the platform.

Please note that as the website provider, we do not receive any information on the content of the data transmitted and its use by the respective platform operator.

For details of the purpose and scope of data collection as well as further processing and use of the data by the platforms in addition to on your associated rights and settings options to protect your privacy, please see to the data protection information of the respective platform operator:


12. External links

Our websites also contain links to the websites of other providers. We have no influence whatsoever on the content and design of these websites and in particular on subsequent changes to their content. We also wish to expressly point out that our privacy policy does not apply to these websites.


13 Modification and availability of this privacy policy

From time to time, it may be necessary to modify this privacy policy due to legal requirements or for organisational reasons. In case of interest, please check back here occasionally whether there is an updated version. This version is current as of May 2018.