New DFL partners explain their strategy


Awarding of the Bundesliga rights for the 2017/18 season through to the 2020/21 season was the sports media talking point of the year. At the SPOBIS, the new DFL partners Eurosport and RTL Nitro will discuss their strategies for utilising the DFL rights. Sport1 will explain how it intends to compensate for loss of the broadcasting rights. ProSiebenSat.1 will moreover reveal how the media enterprise wishes to diversify its sports portfolio through the new umbrella brand 7Sports and to develop business models that are as yet unheard of in the industry.

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