Programme

SPOBIS Gaming & Media

 

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09:00
20.8. |
09:00 – 09:30 |
Foyer |
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Speed-Networking |

Speed-Networking

On your marks, get set – network! Use the networking rounds for surprise encounters and make countless new contacts in just 30 minutes. Places are limited: first come, first served!

20.8. |
09:45 – 10:45 |
Room 4 (1st floor) |
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Masterclass |

Virtual advertising – keeping content of brands, leagues and federations relevant for fans

The identification of new, diversified demands and promising trends is key to create relevant added value for the industry’s stakeholders in a rapidly changing sport market. Within this scenario, the focus on technological innovations has always been essential in order to adapt brand communication strategies based on changes in consumer behaviour.

We want to lay out und discuss the benefits of virtual advertising for global acting brands, leagues and federations – including how this particular value can be accessed right now and the exciting possibilities for the future as the sports and technology markets continue to evolve.

Charlie Marshall

COO
Supponor

Lasse Wolter

Senior Director Business Development 
Lagardère Sports
Operated by
20.8. |
09:45 – 10:05 |
Room 2 (1st floor) |
|
Presentation |

Social media snapshot: How can I reach (potential) clients on social media and how will this change in the future?

Frank Bielesch

Co-Founder and Managing Director 
eSome
10:00
20.8. |
10:05 – 10:25 |
Room 2 (1st floor) |
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Presentation |

The Jodel social media phenomenon: How to reach young target groups locally

Tim Schmitz

COO 
The Jodel Venture
20.8. |
10:25 – 10:45 |
Room 2 (1st floor) |
|
Presentation |

How to be a rock star sports club on digital media

Jan Bechler

Digital Entrepreneur and (Co-)Host 
Online Marketing Rockstars
11:00
20.8. |
11:15 – 12:40 |
Room 1 (Ground floor) |
|
Presentation |

''We need a change of culture and leadership'': Hertha BSC and digital transformation

Paul Keuter

Member of the Executive Board
Hertha BSC
20.8. |
11:15 – 11:40 |
Room 2 (1st floor) |
|
1:1 Chat |

Live sports, gaming, consoles: A new breed of sports fans?

Benjamin Reininger

Senior Vice President Marketing Europe 
DAZN
20.8. |
11:40 – 12:05 |
Room 1 (Ground floor) |
|
1:1 Chat |

New business model, stadium experience, start-ups: Eintracht Frankfurt’s digital image

Axel Hellmann

Board Member 
Eintracht Frankfurt
20.8. |
11:40 – 12:05 |
Room 2 (1st floor) |
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Discussion |

Listening out: The new voice and audio business models for the sports business industry

Gisbert Wundram

Managing Director
Commentaro

David Görges

Head of New Media / CRM
Borussia Dortmund 

Stefan Baur

Head of Online - 2018 FIFA World Cup
ZDF

Daniel Sprügel

Facilitator
12:00
20.8. |
12:05 – 12:30 |
Room 1 (Ground floor) |
|
Presentation |

Leadership in the digital age: If I don't change myself, then others will change me

Ibrahim Evsan

Digital Entrepreneur 
20.8. |
12:05 – 12:30 |
Room 2 (1st floor) |
|
1:1 Chat |

Spotify: From start-up to trend medium - and what it means for sport

Michael Krause

Managing Director EMEA 
Spotify
13:00
20.8. |
13:40 – 13:55 |
Room 2 (1st floor) |
|
Presentation |

eSports crash course – What you need to know to understand the industry's structure

Chris Hana

CEO
The Esports Observer
14:00
20.8. |
14:00 – 14:20 |
Room 1 (Ground floor) |
|
1:1 Chat |

SAP's ground-breaking eSport partnership: Lessons learned in the first month as a clan sponsor

Milan Cerny

Technology and Innovation Lead Global Sponsorships
SAP
20.8. |
14:20 – 14:40 |
Room 1 (Ground floor) |
|
1:1 Chat & Presentation |

One year on from the digital shift: Lessons learned for future Commerzbank sponsorship

Uwe Hellmann

Head of Brand Management 
Commerzbank
20.8. |
14:40 – 15:00 |
Room 1 (Ground floor) |
|
Presentation |

Between FIFA console and football stadium: Unitymedia's take on the sponsorship of the future

André Schloemer

Senior Vice President Brand Management 
Unitymedia
15:00
20.8. |
15:00 – 15:20 |
Room 2 (1st floor) |
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1:1 Chat |

Macklemore, Snoop Dogg – and now eSport: The new sponsorship approach of streetwear retailer Snipes

Ismail Boulaghmal

Marketing Director
Snipes
20.8. |
15:00 – 15:20 |
Room 1 (Ground floor) |
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Presentation |

A taste of things to come: Pringles' first insights into eSport sponsorship

Dominik Schafhaupt

Marketing Manager Snacks Northern Europe
Kellogg
20.8. |
15:20 – 15:40 |
Room 1 (Ground floor) |
|
Presentation |

Reaching young target groups: Adidas' leading-edge activation of the DFB partnership

Manuel Maisel

Brand Communication Football Team
Adidas 
16:00
20.8. |
16:10 – 16:35 |
Room 1 (Ground floor) |
|
Discussion |

The challenges that eSport must now solve

Alexander Müller

CEO
SK Gaming

Dr. Pietro Graf Fringuelli

Comissioner & Chairman
WESA

Florian Rittweger

Head of Business Development
Rakuten

Dr. Holger Blask

Director Audiovisual Rights and Member of the DFL Executive Committee
DFL
20.8. |
16:35 – 17:00 |
Room 1 (Ground floor) |
|
1:1 Chat |

10 years to a billion-euro business: Strategy talk on the sports business of the future

Carsten Koerl

CEO
Sportradar
17:00
20.8. |
17:00 – 17:20 |
Room 1 (Ground floor) |
|
1:1 Chat |

eSport bullshit bingo

Ralf Reichert

CEO
ESL

Marco Klewenhagen

CEO and Editor in Chief
SPONSORs
20.8. |
17:30 – 20:00 |
Get-together area |
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Get-together |

Get-together

Networking on all levels: the get-together at the SPOBIS Gaming & Media is an absolute must-attend event for the industry. The perfect opportunity to discuss business after the day programme has ended.